This week, we had the chance two watch a documentary about big data. Something that influences us more than what we think. My knowledge about big data before watching this documentary, was very basic. Even more, I wasn’t even aware of the 30% of the big data’s power. Every single thing that we do leaves a digital trace that can be later used. Big data is like footprints that we can collect and read. The biggest problem is that we have too much information, meaning that we have to be able to analyze and interpret all the amount of information that we have. Which at the same time is going to help us to solve more problems.

I would have never guessed that someone would use big data to figure out how a child learn new words. It was amazing how they figured out that it’s not about repetition, either it is about how many times a word is used in different contexts and places. This would be a great reason to change the way we study new languages or even new materials.

How a company can use big data to predict two days before that you are going to get depressed. That with a pattern behavior that they collect as big data and is later analyzed. They can even see how a change in your sleep, your meals, etc (your pattern) can influence if you are going to be depressed. They can even see patterns to figure out when someone is going to commit a crime.

We are going to get to a point where because of big data, someone is going to be able to anticipate where we are going or what we need. This is going to take big part in our decision making in the future. Boston has created a smart app that helps to make the traffic flow, thanks to all the users it can analyze how the roads are.

This video made me realize how important big data is and going to be in the future. The opportunity to be able to use all this information is going to change everything. Is going to make some companies stand out over other to become best in class. Is going to help create new growth opportunities. Companies will be able to analyze their consumers and identify their needs way before they even know. A great example is when target identified if a client was pregnant just because of her shopping list. Target used it to send them promotion codes and propaganda.

One of my favorite examples for big data is Mercedes. They just created “Mercedes me”, allowing their customers to have their own ID. With this they are creating a direct connection between their car and their smartphone, and between Mercedes and their clients at the same time. Through the collection of data they can know when a car needs service even before the customer does. This way they are giving their customers a high quality service.

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